Category: Marketing

Finding Purpose In Everything We Do

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Have you ever set out to accomplish something only to fall short of the original goal? You planned. You organized. You tried, but it just didn’t come together. That’s happened to me and when I went back to evaluate what failed, I realized my quest lacked purpose.

Purpose is the ‘Why?’ behind what you’re doing. It gives everything meaning and makes a task or goal something that is bigger than ourselves. Purpose is the most important ingredient when it comes to developing your goals. Without it, you’ll lack clarity, focus and passion for what you’re doing. So how do you define purpose? Continue reading →

Tips for Going Back to School

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I’ve been in corporate marketing for many years. I enjoy working for small companies where I feel I can make a difference and collaborate with cross-functional teams. I earned my bachelor’s degree at a time in my life when my complete focus was on school. That wasn’t the case when I decided for study for the Project Management Professional (PMP) certification online.

I’m a working mom with two active kiddos and a full-time job. The thought of squeezing one to two hours of study time into my day made my head spin. I was at a point in my career I felt I needed to up my game and gain new knowledge in the areas that interested me the most. Continue reading →

A Week Without Facebook

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FacebookFacebook. Some people love it and others hate it. As a marketer, I find the amount of information collected about each user fascinating. As a user, it seems really creepy. We still use it though and many are addicted to it.

Viewing Facebook is such a habit that many don’t realize how often they do it. The constant scrolling of the newsfeed, stalking of friends and burying the face in the phone. We’ve all done it. We’re so used to Facebook being a part of our lives that it’s shocking when someone doesn’t have a profile. Continue reading →

Book Review: Body of Work

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Book Review: Body of WorkJob longevity is becoming more rare these days. An employee staying at a job over 5 to 10 years is almost shocking. It’s not because people are fickle, but industries cycle and positions are cut.

As employees, we often get locked into tunnel thinking. Our job title becomes our identity and we can forget that we do so much more outside of work. That’s a scary mindset when you can lose your job at any time. Here today, gone tomorrow. Continue reading →

Your Conference Survival Kit

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Your Conference Survival KitDo you attend conferences and events as part of the job? I went to the Digital Summit in Scottsdale, AZ for the second year in a row. It’s a great event for digital marketers or any type of marketer.

I went for a day and drove to the event. Some of the people I met flew in from other states and had much longer travel time than I did.

One thing is for sure, I rarely head out to an event without these items.

 

Continue reading →

Book Review: Escape From Cubicle Nation

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Escape From Cubicle NationAre you in the land of cubes and ready to escape? 

Pamela Slim sure was. I read her 2010 book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur a couple times.

The cover with the people looking over the cube walls is pretty funny and so are her references to the corporate satire Office Space, a great movie to see if you are a cube dweller.

Pamela’s book provides the aspiring entrepreneur with a healthy dose of reality as he or she dreams about taking that leap from the corporate to entrepreneurship. Continue reading →