Book Review: Strengths Finder 2.0

Do you know your strengths? It’s likely you’re not able to use them every day while at the office or home. So many of us move through life without truly tapping into our talents and strengths. Strengths Finder has been around for many years. The first version came out in 2001 and my husband introduced…

Book Review: #GIRLBOSS

Are you a #GIRLBOSS? Sophia Amoruso sure is and her  New York Times bestseller shares just how she grew her business from its MySpace beginnings to a $250- million fashion retailer success story. I had never heard of Sophia Amoruso or her business Nasty Gal other than seeing her book on the “must-read” lists. We had…

The Content Commoditization – Pt 2

In Part 1 of The Content Commoditization, I shared how  content marketing went from evolutionary to being a commodity. Everyone is doing it with little differentiation. Blogs get started and social media pages are developed without strategy. And without strategy, effectiveness drops considerably.

The Content Commoditization – Pt I

If I wrote this a few years ago, the title would’ve been The Content Evolution. I’ve been around a while and remember when differentiating your product meant something more than throwing a blog and social media pages up in an attempt to connect with your next customer.

Book Review: Body of Work

Job longevity is becoming more rare these days. An employee staying at a job over 5 to 10 years is almost shocking. It’s not because people are fickle, but industries cycle and positions are cut. As employees, we often get locked into tunnel thinking. Our job title becomes our identity and we can forget that we do so…

Fear, Confidence and Stuff In Between

My hubs and I worked on a relocation plan for over five years. I didn’t post too much about it because I really didn’t know if it would happen. The truth is I was feeling pretty scared about taking the leap. Excited but scared. We had many discussions about the kids, our family goals and the…

The Interviews: Being So Rad!

Meet Jasmine. She is an entrepreneur who started her baby clothing company So Rad in 2009. She offers tips and advice that not only budding entrepreneurs should hear, but also anyone who wants to start something new.  The first step you take can lead you into a life changing journey.  Thanks for joining us Jasmine!…

Care.com Interview: When is it OK to Quit?

Whether you are an adult or child, we have all wanted to quit something and at some point. As parents, our children will probably want to quit at one time or another, too. I was recently interviewed by Care.com on this very topic. I’m thrilled to share their interview series with you! My interview along…

The Interviews: Freedom. Fulfillment. Fun!

When school is back in session, the schedule becomes very hectic and may feel out of control. That’s when Marcie Mauro can help. Marcie shares how she manages  being mom and business owner.

When the Entrepreneurial Bug Bites and So Do The Critics

Do you remember as a kid selling cookies for the Girl Scouts or Christmas ornaments for a school fundraiser? I did those things, except I sold cookies as a Brownie and miles for the walk-a-thon. I sold gift baskets for the neighbor across the street when she started a business and I even tried a…