A Week Without Facebook

Facebook. Some people love it and others hate it. As a marketer, I find the amount of information collected about each user fascinating. As a user, it seems really creepy. We still use it though and many are addicted to it. Viewing Facebook is such a habit that many don’t realize how often they do it. The constant…

5 Reasons to Love NESCAFE Dolce Gusto

OK, ok. My blog strategy never included product reviews. I did the review thing with my old blog and decided when I took this one live, it was time to hang up the product review page. Then NESCAFE Dolce Gusto came along. It was a regular day of tweeting when I tweeted about the kids heading back to…

The Content Commoditization – Pt 2

In Part 1 of The Content Commoditization, I shared how  content marketing went from evolutionary to being a commodity. Everyone is doing it with little differentiation. Blogs get started and social media pages are developed without strategy. And without strategy, effectiveness drops considerably.

The Content Commoditization – Pt I

If I wrote this a few years ago, the title would’ve been The Content Evolution. I’ve been around a while and remember when differentiating your product meant something more than throwing a blog and social media pages up in an attempt to connect with your next customer.

Welcome to the New Blog

Hello! And welcome to the first post. It’s not my first time out of the proverbial blog gates though. I started my first blog called Be Positive Mom® several years ago. I was late to the blogging game, but launched it for personal reasons. Blogging was and still is a way to journal my thoughts and…

It’s a wrap for 2012!

I still can’t believe that 2012 is coming to an end and so quickly! I was looking at past blog posts, my personal Facebook timeline and pics of the kids only to see how much was packed into the year. I started thinking about my gratitude and lessons learned this year as I wind down…

A Corporate Conference Day Ahead

Off to a conference today. It’s tough getting up at the crack of dawn only to leave my little ones for the day, but I feel lucky it’s not an overnight trip. My hubby is handling clothes, lunches and drop-off duties for the morning. I will be on the road early in order to make…

The Imperfect Blog

… and the imperfect blogger! I started blogging just three months ago. I wanted to journal about my life as a working mom with two little ones, a hubby, animals and the roller coaster that comes along with it all. My thought was one day I’d compile everything into a book I would give to my kiddies. Obviously,…